The Challenge
Children’s Wish Foundation BC & Yukon was seeking to reinvent their longstanding Exile Island team-based fundraiser. Teams had typically gathered monies offline and most struggled to reach their $10,000 goal, which was the average cost of a Wish to a child with life-threatening illness.
The Plan
Build a customized and engaging Change Heroes platform designed for teams to raise $10,000. The platform would act as a rallying point for corporate teams to strengthen their ties to their unique Wish Kid and to the organization as a whole.
An ambitious target of $100,000 was set, near double their 2014 numbers.
Change Heroes would be utilized as a tool for working closely with teams through video recording parties (pizza lunches at local offices), team-based webinars, regular check-in calls, and by including their very Wish Kid in their videos. Come event day, all participants would be highly aligned with the cause and their impact.
The Results
- $118,673 raised, more than double the previous year.
- 58.3% of teams exceeded their $10,000 fundraising goal.
- 550 donors acquired at an average donation of $156.90 ($67 average donation in 2014).
- Low donor acquisition cost (DAC) of $34.03 ; Incremental DAC of $15.85.
- Local news coverage on Vancity Buzz (online; 1,000+ Facebook shares) and GlobalTV (series of features)
Change Heroes leverages the power of relationships. Remember, people give to people. Personal videos are a point of connection and Change Heroes makes this easy through digital storytelling and one-click donations.