Change Heroes is building the world’s largest community of people taking action through giving, with a proprietary fundraising system of direct video outreach, animated storytelling, and microgifts that revolutionizes crowdfunding (think: Ice Bucket Challenge videos + Kickstarter campaigns without the guesswork + new United Way-style employee giving).
Change Heroes has raised over $2.3M to date, working with groups like the United Nations Foundation, CARE USA, and Free the Children, plus corporate social responsibility campaigns with Disney, Royal Bank of Canada, and Morgan Stanley.
See how it all began
Change Heroes is looking for a Director of Demand Generation to lead and grow our demand generation team! We're looking for a smart and enthusiastic leader to drive and optimize a mix of inbound, outbound and paid programs and to integrate programs to support new product launches, strategic co-marketing campaigns and demand generation. Reporting to the Chief Revenue Officer, this is a key leadership position that is critical to our success as Change Heroes enters its next phase of rapid growth.
Your day-to-day will include cross-functional collaboration across our Sales, Marketing, and Executive teams, managing, tracking and presenting program budgets by channel and doubling our demand generation team within the first year. You'll excel if you're passionate about data and have a bias towards action. If you’re looking for a strategic, high-impact role and have a passion for high-growth environments, this may be the position for you.
What you'll do
- Provide leadership, career development and mentoring to direct reports and define developmental requirements for the demand generation team
- Drive the current lead generation process and find new ways to improve creation and conversion of incoming leads
- Work closely with Sales and Marketing leaders to monitor all projects fueling demand generation and funnel performance, identify performance gaps and/or opportunities and allocate program funds to maximize ROI
- Manage the demand generation budget, lead the quarterly planning process and ensure programs are executed flawlessly
- Oversee paid search, SEO, display, digital advertising, and webinar programs
- Communicate with the senior leadership team regarding program execution and lead performance results
- Develop buyer personas and develop content strategies that map to the buyer's journey, improve lead quality and accelerate lead velocity
What you should have
- Minimum of 5 years of experience marketing B2B tech
- 3+ years experience at a SaaS startup with a hyper-growth environment
- 2+ years experience building/leading a team of both individual contributors and managers
- Strong analytical skills with 3+ years of campaign response analysis
- Demonstrated success driving revenue for a fast-growth company
- Experience presenting to executive teams and large audiences
- Proven track record of developing marketing strategy and overseeing media budgets
- Excellent visual, verbal and written communication skills
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Change Heroes is building the world’s largest community of people taking action through giving
